Larry's Blog

Entries for the ‘Strategic Communication’ Category

A bit of bathroom cellphone etiquette — A health disconnet

[To comment: larry@larrylitwin.com] From The Philadelphia Inquirer (Oct. 10, 2017) By Mari A. Schaefer – Staff Writer Next time you want to check your cellphone on the way to the bathroom sink after using the toilet, fight the urge. You could make yourself sick, warns a microbiologist at London Metropolitan University. “Toilet seats, handles, sinks, and […]

Tips to Succeed: Marketing yourself online

[To comment: larry@larrylitwin.com] From Larry’s More ABCs of Strategic Communication (check it out on the website)… 1. Don’t lie – Whether on a resume, application or personal website, make sure facts about you are accurate. 2. Be professional – For college or job applications, use a simple e-mail address with your name or initials that […]

Techniques to Succeed: The 30-3-30 Principle

[To comment: larry@larrylitwin.com] From Larry’s More ABCs of Strategic Communication (check it out on the website)… Copy should always be prepared using the 30-3-30 principle. Is your copy aimed at the 30-second reader, three-minute reader or the 30-minute reader? To be effective, write for all three audiences. There are nearly 300 Tips and Techniques in both The […]

How to get a job without connections

[To comment: larry@larrylitwin.com] We thank Thejobnetwork.com for this piece, which appeared in the Courier-Post on Sunday, Sept. 10, 2017. BY PETER JONES THEJOBNETWORK.COM Networking is probably the number one way to get yourself a job if you are looking. Referrals account for nearly 40 percent of all hires — and referred employees often get jobs quicker and make more […]

9 tips for a successful phone interview

[To comment: larry@larrylitwin.com] (Thank you to the Courier-Post for this. It appeared as an advertorial on Sunday, Sept. 3, 2017.  It contains vital information for jb seekers. BY PETER JONES THEJOBNETWORK.COM So you have followed all the best resume tips and land yourself a job interview. You’re prepared to interview, you’re just not prepared to do it […]

From a legend: these strategic communication principles

[To comment: Larry@larrylitwin.com] Larry Litwin’s The Public Relations Practitioner’s Playbook for (all) Strategic Communicators contains dozens of important tips that assure effective persuasive public relations is achieved. Here is Play 2 from the books first chapter: Ivy Ledbetter Lee professionalized public relations by following these principles: (ask yourself, Do you know any C-E-Os who do not follow […]

Take advantage of the power of a great story

[To comment: larry@larrylitwin.com] From the National School Public Relations Association — of which I have been a long-time member — comes this information about story telling and its value: Stories create trust We pay more attention to a story We connect stories to our own lives Stories break down walls of misunderstanding Stories help parents […]

Landing your next promotion

[To comment: larry@larrylitwin.com] These suggestions come from CareerBuilder.com and Deanna Hartley Start the conversation before even accepting a job Have career-development discussions Make the most of your performance review Be prepared to show your expanding skills and value Visit careerbuilding.com for details and many more suggestions. [To comment: larry@larrylitwin.com] [ buy viagra | wholesale viagra […]

From NSPRA – Tips to help staff connect with more parents

[To comment: larry@larrylitwin.com] From the National School Public Relations Associations comes these suggestions: Hold an in-service training session on working with single parents Work with your staff to schedule parent meetings and parent-teacher conferences at times convenient to parents Insist that all staff practice good customer service Encourage staff to give parents a chance to […]

A potpourri – From ‘USA Today’

[To comment: larry@larrylitwin.com] Some “USA Snapshots” from USA Today. It gets full credit. 41 percent of Americans cannot tell the difference between secure and unsecured Wi-Fi, but still take questionable actions (Norton by Symantec survey of 1,002 consumer One in 14 computer users fall for phishing — being tricked into following a link or opening an […]