Larry's Blog

Entries for the ‘Strategic Communication’ Category

Anne Klein’s Commencement Address at Rowan University

Public relations counselor Anne Klein offered Rowan University’s graduate students valuable advice as part of her commencement address on May 12. Watch the intro and remarks via YouTube. Anne is a longtime Rowan friend. She was founding professional advisor to the Public Relations Student Society of America and served in that position for more than […]

Critical Thinking — We have to do more of it

To comment: larry@larrylitwin.com There are various ways to analyze the quality of a news story. This involves “critical thinking.” Think of it as the focusing ring on a camera that brings the image into sharp focus. Critical Thinking  Why does the story matter? What’s the Point? What does it sayabout Life? What does it say […]

Voice mail? That’s so last century

A must read…by Inquirer staff writer Daniella Wexler. To comment: larry@larrylitwin.com http://articles.philly.com/2011-04-22/news/29463387_1_voice-mail-voice-mail-texts-or-e-mails [ drink alcohol with viagra | what color is viagra | viagra prescription | viagra rx in canada | alternative drug new viagra | viagra dose | women who take viagra | viagra and sexual performance | viagra without prescription | female pharmaceutical […]

QR Codes

To comment: larry@larrylitwin.com. As I have said in class so many times: “The future is now.” create your own QR code… http://zxing.appspot.com/generator/ Scan this with your iPhone or BlackBerry… Google QR codes and read up on the Quick Response — its visual and how it works.Try this one. Let me know your thoughts. No ad […]

Types of Advertising of “Special Interest” to Public Relations Counselors

With Rowan University’s graduate comprehensive exams coming up this week, here is information vital to pubic relations practitioners when it comes to political and advocacy advertising. [To comment: larry@larrylitwin.com] IssueAdvocacyAds – These ads try to influence public perceptions of proposals being debated in Congress or state legislatures, often by putting public pressure on lawmakers. Like political […]

One word appeared in press releases 776 times—in a 24-hour period

Taken from: Ragan’s “PR Daily” By Michael Sebastian | Posted: March 23, 2011 If you have time…and want the full article — plus comments: http://www.prdaily.com/Main/Articles/7660.aspx   To comment: larry@larrylitwin.com I hope you’re sitting down.  Last month, PR strategist Adam Sherk took 25 of the most overused buzzwords in marketing and PR—he compiled a list of the top […]

Associated Press Removes Hyphen From ‘Email’ In Style Guide

From “Huffington Post” [huffingtonpost.com] comes the following: [To comment: larry@larrylitwin.com] The Associated Press decided to remove the hyphen from “e-mail” in its Stylebook–the bible for many media outlets–on Friday. The AP announced the changes at the annual conference of the American Copy Editors Society in Phoenix. The use of “e-mail” was seen as a relic […]

Tips for the Job Hunter

This appeared in “Courier-Post” on Sunday, March 6, 2011. Read Eileen Smith’s full story at http://www.courierpostonline.com/article/20110306/NEWS01/103060347/How-job-seekers-got-hear-yes-?odyssey=tab|topnews|text|FRONTPAGE [To comment: larry@larrylitwin.com] TIPS FOR JOB HUNTING Get the word out and tell people you are looking. Include former colleagues at every place you have ever worked, fellow members in clubs and business groups, former classmates, friends, neighbors and […]

Keep resume clutter free – Part 2

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. This piece ran on Sunday Feb. 13. [To comment: larry@larrylitwin.com.] Last week: what NOT to put on your resume. Appropriate resumé length is a pretty consistent subject of debate among human resources professionals. Some will tell you that your […]

Keep resume clutter free – Part 1

Kaitlin Madden is a writer and blogger for CareerBuilder.com and its job blog, The Work Buzz. This piece runs on Sunday Feb. 13. [To comment: larry@larrylitwin.com.] Next week: what NOT to put on your resume. Appropriate resumé length is a pretty consistent subject of debate among human resources professionals. Some will tell you that your […]