Strategic Communication

Arthur Page’s Seven Principles of Public Relations Management

February 6, 2011
PR Trends

From time to time, I include excerpts from “The Public Relations Practitioner’s Playbook.” To comment: Check out This …Read the Rest

The Power of Mouse to Mouse

January 30, 2011
PR Trends

The following article appears in the January-February issue of “School Leader,” New Jersey School Boards Association’s official magazine. Cutting Through …Read the Rest

Magee Rehabilitation Hospital’s Post-Concussion Clinic to be Recognized at Philadelphia Sports Writers Association Dinner

January 9, 2011
Public Relations News

An estimated 1.6 million sports-related concussions occur every year. Athletes of all ages who are not fully recovered before returning …Read the Rest

Tips on coping with winter weather

December 27, 2010

Gannett’s Courier-Post ran the following weather tips for those of us affaceted by today’s snow storm. Be careful out there. …Read the Rest

The Return of the Philadelphia Challenge Cup

December 22, 2010

[To comment:] The 2011 Aberdeen Dad Vail Regatta, Presented by Coca-ColaR will host the return of rowing’s premiere Amateur …Read the Rest

Lee — Always in the cards — thanks to wife’s PR knowledge

December 16, 2010

Below is an excerpt of David Hale’s story in the Dec. 16, 2010 “Courier-Post.” In it, Cliff Lee’s wife, Kristin, …Read the Rest

Procter & Gamble ends soap opera sponsorship – a must read for Rowan U. and other advertising majors

December 10, 2010
PR Trends

As Professor Litwin has said in class, so many times: “The future is now and will (probably) change before this class …Read the Rest

PR Seminar for educators and news media

December 7, 2010
PR Trends

Delsea Regional High School in Gloucester County, New Jersey hosted a public relations seminar for Gloucester County schools and news …Read the Rest

12 holiday $$$ mistakes to avoid — from AP

November 28, 2010

This story has run in newspapers all over the United States and online via Associated Press. It may be excessive …Read the Rest

Special Thanksgiving Edition – Important safety tips if you plan on frying your turkey

November 25, 2010

[To comment:] This advisory message came from has been issued by the Runnemede (N.J.) Fire Department. It’s for those …Read the Rest