From time to time, I include excerpts from “The Public Relations Practitioner’s Playbook.” To comment: larry@larrylitwin.com. Check out www.larrylitwin.com
This week, Larry’s Blog remembers Arthur Page – known as the first corporate public relations practitioner @ AT&T:
1. Tell the truth
2. Prove with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct public relations as if the whole company depends on it
6. Realize a company’s true character is expressed by its people
7. Remain calm, patient and good humored
To comment: larry@larrylitwin.com