Arthur Page’s Seven Principles of Public Relations Management

From time to time, I include excerpts from “The Public Relations Practitioner’s Playbook.” To comment: Check out

This week, Larry’s Blog remembers Arthur Page – known as the first corporate public relations practitioner @ AT&T:

1. Tell the truth

2. Prove with action

3. Listen to the customer

4. Manage for tomorrow

5. Conduct public relations as if the whole company depends on it

6. Realize a company’s true character is expressed by its people

7. Remain calm, patient and good humored

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