[To comment: larry@larrylitwin.com]
Check out the many strategic communication tips in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators. Visit www.larrylitwin.com
1. Get information out early.
• Respond within 2-4 hours (quicker, if possible) – if only as an
acknowledgment that you are on top of the situation.
2. Get it out yourself.
• The spokesperson should be a high profile representative of
the organization.
3. Get it out on your own terms – control the message.
• Tell it First
• Tell it Fast
• Tell it All
• Tell it Yourself
[To comment: larry@larrylitwin.com]