[To comment: larry@larrylitwin.com]

From the National School Public Relations Association — of which I have been a long-time member — comes this information about story telling and its value:

  • Stories create trust
  • We pay more attention to a story
  • We connect stories to our own lives
  • Stories break down walls of misunderstanding
  • Stories help parents identify with a school’s challenges and solutions
  • Haring stories with your staff reinforces values and school culture.

Visit www.nspra.org for much more information and the opportunity to become a member.

[To comment: larry@larrylitwin.com]

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