[To comment: larry@larrylitwin.com]
From the National School Public Relations Association — of which I have been a long-time member — comes this information about story telling and its value:
- Stories create trust
- We pay more attention to a story
- We connect stories to our own lives
- Stories break down walls of misunderstanding
- Stories help parents identify with a school’s challenges and solutions
- Haring stories with your staff reinforces values and school culture.
Visit www.nspra.org for much more information and the opportunity to become a member.
[To comment: larry@larrylitwin.com]