[To comment: Larry@larrylitwin.com]
Larry Litwin’s The Public Relations Practitioner’s Playbook for (all) Strategic Communicators contains dozens of important tips that assure effective persuasive public relations is achieved. Here is Play 2 from the books first chapter:
Ivy Ledbetter Lee professionalized public relations by following these principles: (ask yourself, Do you know any C-E-Os who do not follow these basic principles?
1. Tell the truth
2. Provide accurate facts
3. Give the public relations director access to top management so that he/she can influence decisions
[To comment: Larry@larrylitwin.com]