[To comment: Larry@larrylitwin.com]

Larry Litwin’s The Public¬†Relations Practitioner’s Playbook for (all) Strategic Communicators¬†contains dozens of important tips that assure effective persuasive public relations is achieved. Here is Play 2 from the books first chapter:

Ivy Ledbetter Lee professionalized public relations by following these principles: (ask yourself, Do you know any C-E-Os who do not follow these basic principles?

1. Tell the truth
2. Provide accurate facts
3. Give the public relations director access to top management so that he/she can influence decisions

[To comment: Larry@larrylitwin.com]

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