[larry@larrylitwin.com] and The Public Relations Practitioner’s Playbook for (all)Strategic Communicators by M. Larry Litwin. Visit www.larrylitwin.com
This is Play 2-4
•Truth
•Fundamentality
•Comprehensiveness
•Relevance
•Clarity
•Timeliness
•Consistency
•Accessibility
•Responsiveness to feedback
•Care
From BojinkaBishop–AssociateProfessor– Ohio University (Athens, Ohio)
[larry@larrylitwin.com]