[For more: larry@larrylitwin.com]
Dear friend and layout expert Rowan University Professor Claudia Cuddy, ret., came up with this many years ago. It remains applicable as you can see in The Public Relations Practitioners Playbook for (all) Strategic Communicators (Chapter 12).
The Dollar Bill Test is simple:
Take a dollar bill and turn it on a page of copy. To pass the Dollar Bill Test, it must touch at least one copybreaker. If it does, your publication passes. If not, it fails.
Professor Cuddy has her own list of copybreakers to assure publications pass the Dollar Bill Test:
• Heads
• Subheads
• Pull quotes (Blurbs)
• Rules
• Initial (or drop) caps
• Shaded (screened) boxes
• Pictures
• Art (line art)
• Bullet lists
There is much more in The PR Playbook. For a copy, visit www.authorhouse.com
[For more: larry@larrylitwin.com]