On Friday, Nov. 19, Larry Litwin, APR, Fellow PRSA, participated in the Chamber of Commerce of South Jersey networking workship. The full PowerPoint is available on www.larrylitwin.com under Workshops and PowerPoints. It is No. 15 (scroll down).
Here are accompanying notes. To comment: larry@larrylitwin.com
1. How communication has evolved over the last few decades, including the importance of the human connection, face-to-face meetings, non-verbal communication and body language.
After slide with books…Open with PR is…read from “ PR Playbook.”
2. Proper handshake – summarize…
PROPER HANDSHAKING –
The protocol for handshaking is simple: Walk up to the person you want to meet. Look into their eyes, smile and extend your hand. Offer a warm, firm, palm-to-palm handshake.
When you offer your hand to a stranger or a distant acquaintance, say, “My name is……( use both first and last names ).This way you eliminate the awkward moment of the forgotten name. The person being greeted is often relieved at being reminded, and will usually respond with their full name, which will in turn relieve you.
Delivering a proper handshake can make or break that first impression on a person. It certainly shouldn’t be limp and it should not be a crusher.
I recommend to my students and others to try shaking hands with a few friends.
3. Eye Contact…[Technique 190…in “The ABCs of Strategic Communication.]
• Eye contact. Once your hands have met, you should make eye contact and maintain it throughout the handshake.
4. PR is slide…leading into Elevator Speech…
All of us should have 30 seconds [an elevator speech] about ourselvse to share with THAT important person.
Here’s an example using Rowan University as the example…PR is
5. Body language hints (Slide 8)
Also, for my students, when walking across campus or at a networking event, look up and smile — even say “hi.”
If at a networking event, work the room. Meeting prospectives is more important than eating.
6. Back to eye contact for a moment…Upper third. It assures your are credible and believable. NO rolling the eyes.
So, grip – look – business card, being ready with an elevator speech and “I look forward to talking to you.”
8. Show a favorite business card…Leave behind/Take away
9. Etiqutte slide (make it quick) –
- Defined – conduct as established in a society or community.
10. The Evolution of our profession
11. Show Social Media video…then roll through slides…
12. Slide 18 – MAC Triad which has added P and T…
13. Slide 20 – Relationship management
14. Shannon Weaver – Two way model
15. Yes, as much as things change, they REMAIN the same.
[To comment: larry@larrylitwin.com. Visit: www.larrylitwin.com
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