5 Commandments of Strategic PR

To comment: larry at larry litwin dot com.

The George Washington University offers a master’s degree in Strategic Public Relations. One of its promotional emails offers this:



Public relations in the modern era is fast-paced, highly visible, and unforgiving. PR professionals are tasked with increasing demands and accountability; the ability to think strategically, communicate effectively, and lead your organization in this intense landscape is paramount.

1. Know your audience — Communicate meaningfully, effectively and with purpose.

2. Become a conduit — Facilitate real conversations and drive timely, appropriate follow through.

3. Speak through actions — Be socially responsible, transparent and proactive.

4. Establish credibility — Earn trust, maintain respect and manage your image.

5. Make it count — Contribute real, measurable results and leverage to data plan your next move.

Might I add, check out so much more in Larry Litwin’s The Public Relations Practitioner’s Playbook available on www dot larry litwin dot com. The sections on the MAC Triad-Plus P and T are worth it alone.Y

To comment: larry at larry litwin dot com.