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The Public Relations Practitioner’s Playbook: A Synergized Approach to Effective Two-Way Communication by Larry Litwin
A veteran reporter, editor, public relations counselor and strategic advisor, Litwin gives readers the anatomy of the public relations profession. The book is overflowing with how-to and hands-on techniques, tips, tactics, tools and strategies. From writing techniques, to planning campaigns to budgeting Larry covers all topics play by play.
[To comment: larry@larrylitwin.com]